VIETRI
An elevated ecommerce experience for a heritage Italian dinnerware brand, combining editorial storytelling, intuitive merchandising, and high-performance shopping experiences.
The Challenge
A deep catalogue of collections, patterns and collectible pieces made discovery hard. Shoppers who knew what they wanted could not find it quickly, and mobile browsing did not reflect the quality of the product.
The Solution
We rebuilt merchandising and search around how customers actually shop the catalogue — by pattern, collection and occasion — with an Algolia-powered experience and a mobile-first storefront that keeps the brand's editorial character.
Key Outcomes
- Search-to-Cart
- +58%
- Mobile Revenue
- +42%
- Bounce Rate
- -26%
Technology Stack
- Shopify Plus
- Liquid
- Algolia
- JavaScript
- Klaviyo
What We Built
Instant search and discovery
Algolia search with faceting by collection, pattern, colour and occasion, plus predictive suggestions.
Editorial merchandising
Collection storytelling and styled sets that make cross-category purchases feel curated rather than upsold.
Mobile-first storefront
Rebuilt templates and imagery pipeline tuned for mobile browsing and checkout.
Lifecycle messaging
Klaviyo flows tied to browsing and cart behaviour, aligned with the on-site narrative.
Impact
Search-to-cart improved 58%, mobile revenue rose 42% and bounce rate fell 26% — discovery stopped being the constraint on a large catalogue.
- Ecommerce development
- Shopify development
- Search optimization
- Mobile commerce
- Conversion optimization
- Digital brand experiences
More work
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