MegaFood
A modern headless commerce experience for a leading real-food vitamin brand, combining editorial storytelling, high-performance ecommerce, and subscription commerce to increase recurring purchases.
The Challenge
The brand's story — real food, traceable sourcing — was the reason customers converted, but the legacy storefront treated content and commerce as separate worlds. Pages were slow, subscription sign-up was buried, and editorial content did not lead anywhere purchasable.
The Solution
We rebuilt the storefront as a headless React experience on Hydrogen, merging editorial narrative with product merchandising and putting subscription options directly into the buying decision rather than after it.
Key Outcomes
- Page Load
- 1.6s
- Subscription Lift
- +47%
- Conversion Rate
- +31%
Technology Stack
- Shopify Plus
- Hydrogen
- React
- Tailwind CSS
- Recharge
What We Built
Headless storefront
A Hydrogen and React frontend on Shopify Plus, with rendering and caching tuned for a 1.6s page load.
Editorial commerce templates
Story-led pages where sourcing and science content sit inline with add-to-cart, so reading and buying are the same flow.
Subscription experience
Recharge-powered subscribe-and-save presented at the point of choice, with clear cadence, savings and management controls.
Performance system
Image pipeline, critical-path CSS and route-level prefetching applied as a repeatable standard across templates.
Impact
Faster pages and clearer subscription framing produced a 31% conversion increase and a 47% lift in subscriptions — moving the business toward predictable recurring revenue.
- Ecommerce development
- Headless commerce
- Website performance optimization
- Subscription platforms
- Conversion optimization
- Modern React development
More work
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