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A premium streaming experience for a major Telugu and Tamil OTT platform, focused on smooth playback, adaptive video streaming, fast startup times, and personalized content discovery.
The Challenge
Regional streaming audiences watch on a huge spread of devices and network conditions. Slow startup, buffering and generic browsing were costing sessions — viewers left before playback began or never found something worth watching.
The Solution
We built a React Native app with native playback engines and adaptive streaming, paired with a personalised discovery layer served from a cached Node.js backend so the first screen is both fast and relevant.
Key Outcomes
- App Store Rating
- 4.6★
- Startup Time
- <2s
- Watch-Time Lift
- +38%
Technology Stack
- React Native
- ExoPlayer / AVPlayer
- HLS / DASH
- Node.js
- Redis
What We Built
Cross-platform app
A single React Native codebase for iOS and Android with native modules where playback performance demands it.
Adaptive playback
ExoPlayer and AVPlayer with HLS/DASH ladders, prewarming and buffer tuning for sub-2s startup on variable networks.
Personalised discovery
Ranked rows and continue-watching driven by viewing behaviour, served from Redis-backed APIs.
Offline and resilience
Downloads, resumable sessions and graceful degradation when connectivity drops mid-stream.
Impact
Startup dropped below two seconds, watch time rose 38%, and the app holds a 4.6★ store rating — playback quality became a retention asset rather than a support issue.
- Mobile app development
- OTT platforms
- Video streaming
- React Native development
- Performance optimization
- Content discovery
More work
If something here resembles your own situation.
Applications are short, read personally, and answered either way.