Aboitiz Group
A flagship corporate digital platform for a large technology-focused conglomerate, bringing together a complex enterprise narrative into a fast, scalable, brand-defining web experience.
The Challenge
A conglomerate spanning multiple business units, markets and audiences had a fragmented digital presence. Publishing anything required coordination across teams, and the group narrative was lost between subsidiary sites.
The Solution
We delivered a single scalable platform: a Next.js frontend consuming a GraphQL content layer from a headless CMS, with a governed component library that business units compose pages from independently.
Key Outcomes
- Page Performance
- 95+
- Content Velocity
- 3x
- Markets Served
- Global
Technology Stack
- Next.js
- React
- Headless CMS
- GraphQL
- Vercel
What We Built
Group content platform
One headless CMS and GraphQL layer serving every business unit, market and language from shared models.
Governed design system
A composable block library that keeps brand consistency while letting teams publish without design review cycles.
Performance architecture
Incremental rendering and edge delivery on Vercel sustaining 95+ performance scores globally.
Enterprise governance
Role-based workflows, staged previews and audit trails suited to a regulated corporate environment.
Global readiness
Localisation, regional routing and accessibility standards applied across the platform.
Impact
Content velocity tripled while performance scores stayed above 95, and the group's narrative is now delivered consistently across every market it serves.
- Enterprise web development
- Corporate platforms
- Scalable architecture
- Headless CMS
- Next.js
- Global digital experiences
More work
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